Media StrategyGood things are better shared and people rely heavily on the media for information about events, plans, or things that affect them. The media is an important resource to get your message across.
We understand that when you are looking for an elephant, you are better off looking for a herd .Our media solutions take an active role in tailoring, packaging and disseminating information through the appropriate media channels that will reach your target audience, and measure the return on Investment for the media campaign.
We factor in the following aspects of a media plan:
We define the marketing problem: This answers the question of who you want to reach; the masses or only a select group.
Reach: Expressed as a percentage, reach is the number of individuals (or homes) you want to expose your product to through specific media scheduled over a given period of time.
Frequency: Using specific media, how many times, on average, should the individuals in your target audience be exposed to your advertising message?
Cost per thousand: How much will it cost to reach a thousand of your prospective customers.
Impact: Does the medium in question offer full opportunities for appealing to the appropriate senses in your target audience?
Selectivity: To what degree can the message be restricted to those people who are known to be the most logical prospects?
We come up with a marketing mix (both convections and new media) that balances our clients’ expectation and budget.
Contact us we discuss you’re your media plan.